Archive: March 2012

The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.

We’ve all had to deal with angry customers. Disappointed clients, infuriated readers, resentful consumers—whatever your line of work, there’s somebody who’s not happy with what they bought from you. If you’re a communicator wo…

Keeping your PR employment options open? Here are key tips from PR employment experts on what to include—and what not to include—in your résumé.

â–¶ Ethical Practices, Honest Communication Will Strengthen Trust: Nearly four years after the global economic meltdown began, the nation’s financial services industry remains among the least trusted by consumers, according to the latest annual global… Continued

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.

Food-oriented pins are exceedingly popular on Pinterest.

Starbucks gets some raspberries on the day its first juice bar opens.

1. Rumors that CNN would purchase social media news site Mashable cropped up in Austin at the 2012 South by Southwest interactive conference.  2. Real-Time Marketing, a hot topic among communicators, has proven to be… Continued

Relationship building and shining the spotlight on others are the keys to becoming a go-to advisor for your senior leaders.

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.