Archive: March 2012

First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn.

Capitalize on the growth of online gaming with these three tips from Next-POV CEO Steve Brenner.

Twitter may just be entering kindergarten, but the social platform already has proven its worth to the world, and expanded its Promoted Tweets offering on mobile.

In advance of PR News’ April 18 PR Measurement Conference in Washington DC, Spectra Energy’s Andrea Grover provides tips on measuring brand reputation – online and off.

Bolstered by strong Facebook and Twitter presences, The Hunger Games, set for release on Friday, is also the cornerstone of an ambitious Oxfam effort to fight hunger.

CEOs lack comprehension of the blogosphere’s power and influence, bloggers say.

Earth Day may include composting and dumpster diving, but it’s also become a day to introduce strategic CSR messages.

Peppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA.

"Kony 2012" filmmaker Jason Russell’s public romp in a San Diego neighborhood gets unwanted attention for Invisible Children.

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.