Archive: March 2012

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.

The canning of Keith Olbermann may be the first time a high-profile firing has played out in real time on Twitter.

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.

After retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.

Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.

Depending on your passions and personality, buying a car is either like death and taxes or it’s like vacations and massages. It’s either unavoidable or a much-anticipated joy.  I tend to fall into the former category where I dread the activity of …

E-mail may still be the most popular form of digital communication, but social networking is not far behind.

The airline has effectively used Twitter, its blog and CEO engagement to address pilot Clayton Osbon’s in-flight rant.