Archive: March 2012

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines.

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.

Beef Products Inc. is launching a PR campaign of its own to educate the public on the safety of its product.

JetBlue’s official account of the diverting of a Las Vegas-bound flight offers few of the details that can be found easily elsewhere.

If 24 PR executives were sent every year to the Arena to battle it out, would you watch? Would you be one of the “tributes” or better yet (worse yet?), would you volunteer to be a tribute to save your colleague from near-imminent death? No need to …

Pinterest has updated its terms of service, acceptable use policy and privacy policy to appease growing user concerns.

â–¶ Financial Journalist Power Rankings: With five journalists in the top 10, The New York Times dominates the rankings of the most influential U.S. financial journalists, according to the 2012 Gorkana Survey of Financial Journalists.… Continued

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.

1. The “Kony 2012” video not only created controversy, it generated 100 million views in six days. 2. It took 24 hours for NPR’s This American Life to post a retraction to its story on… Continued