Archive: December 2011

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.

Helped along by a rabid following that listens to every word about impending products, Apple’s communicators let the rumors fly.

The fast food brand goes after a Vermont artist whose slogan too closely resembles its own, and gets branded a "corporate bully."

While PR pros may find customer experience metrics helpful in forming outreach strategies, companies are falling flat on customer measurement. According to research findings in a report published in Nov. 2011 by Temkin Group—based on… Continued

While PR pros may find customer experience metrics helpful in forming outreach strategies, companies are falling flat on customer measurement. According to research findings in a report published in Nov. 2011 by Temkin Group—based on… Continued

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

There are five key questions to ask to determine if you are measuring your social media activity effectively.