Archive: December 2011

1. With a rush by vendors to provide social media analysis services, some data is based on poor methodologies. (p. 1) 2. Among Asian-American women, 58% feel stressed for time and 46% say they have… Continued

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

A new design for the popular video site means more social engagement opportunities for savvy PR pros.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

The New York Times has made a bid for increased engagement with its online readers by giving them more control on its site.

Not all conversations between brands and their audiences should have the entire Web as an audience.

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war