Archive: December 2011

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR.

In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving.

Bank of the West corporate communications VP Heather Harper suggests critical questions to ask to determine whether or not your PR team is seamlessly integrating digital and traditional tactics.

After being labeled insensitive for shutting down a holiday gift drive for needy children, PayPal reacted swiftly and recast itself as a contrite do-gooder.

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012.

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012.

A glitch on Facebook revealed users’ photos that were meant to be hidden from view.

Looking for an instant jolt for your PR initiatives? Pick a fight, says author George Torok.

Looking for an instant jolt for your PR initiatives? Pick a fight, says author George Torok.

MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.