Few things spark a reputational crisis like euthanizing a cat needlessly and breaking its human companion’s heart—especially when the cat’s name was Scruffy.
Archive: December 2011
Best and Worst PR Moves of 2011: Aflac Flies and Netflix Dives
December 30th, 2011 by PRNEWSIn 2011, PR News readers admired speed and creativity in communications (Aflac, Morton’s) and deplored tin ears and lead-footedness (Netflix, Penn State).
New York Times First Casts Blame, Then Issues Apology
December 29th, 2011 by PRNEWSThe Times was too quick to offer an explanation for an e-mail sent to millions of people asking them to reconsider canceling their subscriptions.
A Spike in Online Holiday Spending
December 28th, 2011 by PRNEWSIt was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.
Support for SOPA Stops Go Daddy in its Tracks
December 27th, 2011 by PRNEWSThere was little holiday cheer at domain name registrar Go Daddy after it came out in favor of the controversial Stop Online Piracy Act.
In 2011, Politicians Said the Darndest Things
December 23rd, 2011 by PRNEWSThis just in: Notable 2011 quotes from politicians failed to reach standards set by FDR and Kennedy.
For Best Buy Customers, ‘Sorry’ May Not Be Enough
December 22nd, 2011 by PRNEWSThe retailer could be in danger of losing customer loyalty and trust after it canceled online orders that were made on Black Friday.
Top 10 Mom Communications and Marketing Trends
December 21st, 2011 by Stacy DeBroffMom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.
Top 10 Mom Communications and Marketing Trends
December 21st, 2011 by Stacy DeBroffMom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.
Verizon Wireless Outages Dent Rep for Reliability
December 21st, 2011 by PRNEWSMore outages have struck Verizon Wireless’ networks, and while the company has been quick to respond to consumers on Twitter, explanations for the breakdowns have not been forthcoming.