Archive: December 2011

Best and Worst PR Moves of 2011: Aflac Flies and Netflix Dives

December 30th, 2011 by

In 2011, PR News readers admired speed and creativity in communications (Aflac, Morton’s) and deplored tin ears and lead-footedness (Netflix, Penn State).

Arizona Humane Society Steps Into It

December 30th, 2011 by

Few things spark a reputational crisis like euthanizing a cat needlessly and breaking its human companion’s heart—especially when the cat’s name was Scruffy.

New York Times First Casts Blame, Then Issues Apology

December 29th, 2011 by

The Times was too quick to offer an explanation for an e-mail sent to millions of people asking them to reconsider canceling their subscriptions.

A Spike in Online Holiday Spending

December 28th, 2011 by

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.

Support for SOPA Stops Go Daddy in its Tracks

December 27th, 2011 by

There was little holiday cheer at domain name registrar Go Daddy after it came out in favor of the controversial Stop Online Piracy Act.

In 2011, Politicians Said the Darndest Things

December 23rd, 2011 by

This just in: Notable 2011 quotes from politicians failed to reach standards set by FDR and Kennedy.

For Best Buy Customers, ‘Sorry’ May Not Be Enough

December 22nd, 2011 by

The retailer could be in danger of losing customer loyalty and trust after it canceled online orders that were made on Black Friday.

Verizon Wireless Outages Dent Rep for Reliability

December 21st, 2011 by

More outages have struck Verizon Wireless’ networks, and while the company has been quick to respond to consumers on Twitter, explanations for the breakdowns have not been forthcoming.

Top 10 Mom Communications and Marketing Trends

December 21st, 2011 by

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

Top 10 Mom Communications and Marketing Trends

December 21st, 2011 by

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.