Archive: May 2011

A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.

B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.

As the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.

After a major attack on the fast-food giant’s famous clown by healthcare professionals, McDonald’s CEO Jim Skinner defended company mascot Ronald McDonald.

In its second week on Twitter, the Secret Service was forced to apologize for an unauthorized and damaging tweet, despite having a social media policy in place.

Edelman SVP Lainey Canevaro provides the class of 2011 advice for embarking on a career in public relations and finding satisfaction in delivering high-quality work.

Nonprofit communications pros prove their mettle in a tough environment; Kaiser Permanente takes Team of the Year honors.

The financial communications of JPMorgan Chase took a major hit Tuesday, when protesters of the bank’s annual shareholder meeting were maced by local police.