A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year.
Archive: May 2011
Image Patrol: Southwest Airlines vs. Go Daddy: Proactive Approach Rules Again
May 2nd, 2011 by Katie PaineThe responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?
Tip Sheet: Business Goals Point Way Toward CSR Success
May 2nd, 2011 by Larry ParnellGeorge Washington University’s Larry Parnell offers up specific examples of companies that carefully match business objectives with CSR goals, resulting in initiatives with lasting value.
Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed
May 2nd, 2011 by PRNEWSâ–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued
The Renaming Game: Crystal Clear Goals Trump New Business Cards
May 2nd, 2011 by PRNEWSWith their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change.