Archive: May 2011

Discovery Education & Siemens Foundation Partnership The Siemens Foundation, an organization focused on supporting educational initiatives in the areas of science, technology, engineering and mathematics (STEM), partnered with Discovery Education, a leading provider of curriculum-based… Continued

Dr. Marisa Weiss – Breastcancer.org Dr. Marisa Weiss, a leading oncologist and founder of Breastcancer.org, continued to advocate for cancer patients despite her diagnosis of breast cancer in 2010. Instead of taking a step back… Continued

Kaiser Permanente To position itself as a model for future health care, Kaiser Permanente rolled into 2010 with some tough PR goals. Among them: Achieve a minimum of 70% message pull-through in “very positive” stories;… Continued

ASTM International Standardization News and ASTM eNews The American Society for Testing and Materials has relied on its flagship publication, Standardization News, to inform their community since 1921. In 2007, the ASTM staff launched an… Continued

First Book – Cheerios 6 Million Minute Read-A-Thon To encourage parent-to-child reading, Cheerios and charitable partner First Book leveraged the Cheerios brand Facebook presence to conduct the 6 Million Minute Read-A-Thon as part of the Cheerios… Continued

GolinHarris – Charity:water In September 2010, GolinHarris and Charity: water combined forces to raise money to provide clean and safe drinking water to the 90,000 Babyaka people in Central African Republic. GolinHarris, charity: water and… Continued

One – Bellies In 2010, advocacy organization ONE launched a PSA campaign featuring pregnant women to increase membership for ONE and raise awareness around the issue of ending mother-to-child transmission of HIV by 2015. The… Continued

U.S. Chamber of Commerce – ThisWayToJobs Board Game (Co-Winner) To educate Congress about what American businesses face as a result of new and pending regulations, the U.S. Chamber of Commerce developed an eye-catching game that… Continued

Virginia Early Childhood Foundation – VECF Reaches New Audiences with Strategic PR To create awareness around school readiness and its lasting impact, the Virginia Early Childhood Foundation set out to expand its reach to audiences… Continued

Dentsu Communications – Siemens Competition in Math, Science & Technology The Siemens Competition in Math, Science and Technology (STEM) inspires high schools students to become the scientists and engineers of tomorrow by providing them an… Continued