While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.
Archive: May 2011
Air France Pays Tribute to Flight Crew In Wake of Report
May 27th, 2011 by PRNEWSWhen details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.
A CEO Who Eats What He Kills
May 26th, 2011 by PRNEWSMark Zuckerberg reveals himself to be the anti-Bob Parsons, helping to give Facebook more of a human touch.
Fred Wilpon’s ‘Lousy’ Employee Communications Skills
May 25th, 2011 by PRNEWSTrashing one’s employees in the media is not the best way to distance oneself from the Madoff scandal.
Top PR Pros Cover New and Proven Strategies at PR News’ Facebook Conference
May 25th, 2011 by PRNEWSSocial media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ sold-out event in New York on May 24.
Malick’s Method: How to Be a Media Darling
May 23rd, 2011 by PRNEWSThe media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching.
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
May 23rd, 2011 by PRNEWSAfter it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
May 23rd, 2011 by PRNEWSAfter it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.
Tip Sheet: The United States of Europe? Think Again
May 23rd, 2011 by Jonathan BloomAlthough we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe.
Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown
May 23rd, 2011 by PRNEWSâ–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued