Archive: January 2011

Regulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools.

Ogilvy PR’s Suzanne O’Leary Lopez, who recently helped CDW launch a national ad campaign, offers some tips on how PR and advertising can be best integrated.

The Southwest Porch, built in NYC’s Bryant Park to promote the airline’s New York service, wasn’t just a cool destination for potential travelers—there had to be some business value to the project.

Southwest Airlines took great care in ensuring that its playful brand persona was built into its experiential Southwest Porch in NYC’s Bryant Park.

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites.

A new PR News feature recognizes recent great work done by individuals and/or teams. First up: An Edmonton agency "huddles up" for successful cause campaign.

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help.

Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular.

Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works.

â–¶ Small Businesses, Big Plans: The Ad-ology survey of small-business owners reveals a general optimism and increased online marketing activities for the next year. The study shows that 46% of small business owners plan to… Continued