Archive: January 2011

StrategyOne’s Natasha Fogel—the leader of  measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics.

Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.

â–¶ Trainers’ Social Media Reservations: Informal learning—learning that takes place independently from structured instructor-led classes or course-specific work—via social media is on the rise, but corporate training leaders cite concerns about security, productivity and quality… Continued

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one.

Effective internal communications isn’t limited to well-written content—compelling brand identity visuals can also motivate employees in ways that words cannot.

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level.

When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign.

At Sara Lee, working with an outside agency initially required plenty of internal collaboration between communications and brand teams.