Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.
Archive: January 2011
Recognizing CSR’s Value, PR Execs Work to Tie Citizenship Efforts to Biz Goals
January 3rd, 2011 by PRNEWSUnlike their B2C counterparts, B2B communicators must extend CSR messaging beyond direct stakeholders. Yet they do have a major theme in common: Ultimately, good citizenship is good for business.
PR Measurement in 2011: Show the Science, But Trust Your Instincts
January 3rd, 2011 by PRNEWSThere is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year.