Southwest Airlines takes pride in its charismatic, energetic, youthful and rebellious persona. Simply building the Southwest Porch in NYC’s Bryant Park and leaving it devoid of brand-inspired fun and entertainment wasn’t an option. Southwest added fun and subtle aspects to the porch that would appeal to both the devoted happy hour crowd and general passersby.
• Southwest partnered with California’s Travel and Tourism Corp. to set up laptop kiosks where people could play a game that they developed together, which gave users a chance win a trip to California.
• Photo booths were added as a lure to park visitors. “We really wanted a fun, no-pressure situation,” said Whitney Eichinger, Southwest’s senior manager of PR.
• A partnership with SkyMall yielded fun giveaways like a Yeti garden statue and other quirky items.
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