Archive: January 2011

As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers.

While digital trends and tools are rapidly altering the ways investor relations pros communicate, more traditional outreach and an enlightened worldview can’t be overlooked.

PR, advertising and marketing come together as the three disciplines work toward the launch of CDW’s "People Who Get IT" ad campaign.

Having a lot of "likes" on Facebook should not be mistaken for conveying professional stature or personal success, and it is certainly not an indicator that one is a skilled PR practitioner.

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16.

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics.

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.

PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police.