Archive: September 2010

It’s not easy to get your messages across to industry experts, but careful preparation and compelling presentations help.

When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market.

Most companies do not see full alignment between marketing and corporate communications, according to a survey of CMOs.

According to a study of high- and low-performing organizations issued by the The Institute for Corporate Productivity (i4cp), over half of respondents from low-performing organizations report that employees often remain in positions after their productivity has begun to wane.

A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in.

In order to provide audiences with more compelling content, communicators must practice good information-gathering techniques—much like reporters do.

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.

Here’s a quick quiz by the Access Communications staff that will keep you on your media relations toes.

â–¶ Do-Gooder Brands: A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in—compared to just… Continued

For Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area.