CSR Important to Minority Consumers; Orgs Lag in Measuring Productivity; CMO and Corp Comm Fissure

â–¶ Do-Gooder Brands: A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in—compared to just one in five non-Hispanic whites. Other findings include: