Archive: September 2010

If you have the content and the time, a radio partnership may be better than just pitching to a station.

Going through the media relations motions doesn’t cut it with the press. Here’s how to become their go-to trusted resource.

While off-the-cuff videos can be effective, phone system designer Grasshopper took the route of high production values.

Crisis expert Jim Lukaszewski says in the case of management problems, CEOs can’t hide behind corporate responsibility initiatives.

More consumers than ever are viewing online videos, making the medium a communications must.

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.

Radio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences.

PR agency/client relationships are sometimes frayed by monthly bills, but a "no surprises" strategy makes the process smoother.

Take the PR News/BurrellesLuce Social Media Management & Measurement survey now.

To earn employee trust, consistent communications and follow-up on awards programs are critical.