â–¶ Bad Alignment: More than half (52%) of companies do not see full alignment between marketing and corporate communications, says a survey of CMOs released by The CMO Club and Hill & Knowlton.Other findings include:
• Having an established communications plan helps: 66% of companies with one in place report being “fully aligned” versus 32% of companies that only communicate on an ad hoc basis.
• Also, most firms with joint metrics and rewards systems (66%) report full alignment.
Source: The CMO Club/Hill & Knowlton