Archive: September 2010

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive.

The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management.

All too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make.

While some PR pros may think customer service is out of their realm, the power of the Internet gives communicators a big opportunity to create direct dialogue with customers.

Discuss risk and strategy before a crisis so those postmortems aren’t so painful.

The behind-the-scenes workings of an event can have a major impact on resonating with attendees.

Providing a quality event experience for sponsors and advertisers will help ensure they return again and again.

PR can do better than to just spout off about ethics; it needs to apply ethical principles to everything it does.

Google leads Fortune’s Best Places to Work list in number of Twitter followers.

â–¶ Politicians Rank Last: Gallup reports in its annual “Confidence in Institutions” survey that Americans have the least confidence in Congress out of 16 institutions tested. The military fared best. Congress ranked last, as only… Continued