Archive: July 2009

That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies… Continued

â–¶ Measurement an Integral Part of PR: According to a report released by Benchpoint for AMEC and the Institute for Public Relations (IPR), measurement isn’t called the Holy Grail of PR for nothing. The findings,… Continued

Twitter made its official debut in 2006, but it stormed the social media stage earlier this year to become one of cyberspace’s biggest stars. Since then, research findings have begun to paint a compelling picture… Continued

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in… Continued

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued

1. Clear Line of Sight: • Alignment of job to vision and business strategy • Understanding of values and behaviors expected • Understanding of how actions impact the customer experience 2. Participation: • Opportunity to… Continued

1. Communicate from the very start. 2. Link to business strategy, vision, mission and values. 3. Align, engage and equip all levels of management, especially the frontline supervisors. 4. Develop consistent methods of communications and… Continued

Internal communications just might be the most multifaceted of all communications’ sub-functions. After all, it’s one part employee relations, one part HR/talent management, one part crisis communications, one part change management—and, thanks to the recession’s… Continued

A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology.

For some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety… Continued