Archive: July 2009

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued

Senior management teams often get slapped with the control-freak label, and those who actually deserve the designation might be losing some sleep in this dawning of the social media era. Control—or the lack thereof—has been… Continued

Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report.

Why being charitable can be a big boost to your company’s bottom line.

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this… Continued

1. Comcast offers customer support via Twitter. Comcast’s Twitter account, @Comcastcares, was created by Frank Eliason. One of the heroes in the social media space, Eliason single-handedly turned around Comcast’s negative service reputation (at least… Continued

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are… Continued

The connection between engagement in social media and financial performance has always been assumed by the most forward-thinking brands but, based on a new report from Wetpaint and Altimeter Group, there is now overwhelming evidence… Continued

Never have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers… Continued