Archive: July 2009

Getting Senior Management On Board the Social Media Bandwagon

July 30th, 2009 by

Senior management teams often get slapped with the control-freak label, and those who actually deserve the designation might be losing some sleep in this dawning of the social media era. Control—or the lack thereof—has been… Continued

Taming theSocial Media Beast in the Midst of a Crisis

July 30th, 2009 by

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued

Volunteerism Unfazed by Recession

July 28th, 2009 by

Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report.


July 27th, 2009 by

According to Gary Davis, vice president of global public affairs for World Wrestling Entertainment (WWE), the 2008 “Smackdown Your Vote!” campaign taught the team two important lessons about executing communications campaigns. • The programs in… Continued

Make Twitter an Effective Business Tool in 4 Steps

July 27th, 2009 by

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are… Continued

10 Top Brands Using Twitter Effectively

July 27th, 2009 by

1. Comcast offers customer support via Twitter. Comcast’s Twitter account, @Comcastcares, was created by Frank Eliason. One of the heroes in the social media space, Eliason single-handedly turned around Comcast’s negative service reputation (at least… Continued

‘Green-back’: Does the Environment Sell in Investor Communications?

July 27th, 2009 by

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this… Continued

Promoting HR-PR Integration via Internal Metrics

July 27th, 2009 by

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued

Giving Something Back

July 27th, 2009 by

Why being charitable can be a big boost to your company’s bottom line.

Case Study: Wrestle Mania: WWE Takes on Washington to Inspire Young Voters to Cast Their Ballots

July 27th, 2009 by

With names like Edge, CM Punk, Michelle McCool and The Undertaker topping its roster of champions, World Wrestling Entertainment’s Smackdown brand might seem like an unlikely backer of a community relations initiative … right?