When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you… Continued
Archive: July 2009
Benefits of Summertime Flex Schedule
July 6th, 2009 by PRNEWSFlexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative
Marketers Get Creative in Down Times
July 6th, 2009 by PRNEWSThe economic turmoil is prompting marketers to implement many short-term strategies, says a report released by
Assessing Your Organization’s Risks
July 6th, 2009 by PRNEWSThere are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the
Boosting Your Bottom Line With Cost-Effective Online PR Tactics
July 6th, 2009 by PRNEWSWhether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably… Continued
Developing and Maintaining Meaningful Media Relations
July 6th, 2009 by PRNEWSFollowing are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations.
An Emerging Divergence: A New Form of Environmentalism
July 6th, 2009 by PRNEWSToday, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution.
Why Charitable Giving Is Good for Your Company’s Bottom Line
July 6th, 2009 by Iris DorbianGetting involved with a charity is not just good philanthropy–it’s good business sense in the long-term.
Social Media Tools Important to Business Reporting
July 6th, 2009 by PRNEWSSixty-eight percent of business journalists find social media to be important to their reporting.
Measurement Services Decide Between Man and Machine
July 2nd, 2009 by PRNEWSAs the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is… Continued