Archive: July 2009

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Subterfuge by Tweet: An Analysis of Twitter’s Crisis Response

July 20th, 2009 by

Late last week, Twitter co-founder Evan Williams reported that his personal Twitter account, email account, and the emails accounts of both his wife and another Twitter employee were all hacked as a way to gain… Continued

Best Practices for Building a Sustainability Program

July 20th, 2009 by

For companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines.

Bloggers Are Becoming More Credible

July 20th, 2009 by

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.

Prove Your Worth (and Profit) as a Results-Oriented Agency

July 16th, 2009 by

Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued

Eliminate the Cringe Factor: Create a Well-Rounded Spokesperson

July 15th, 2009 by

If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes… Continued

Successfully Balancing Business and Philanthropy

July 15th, 2009 by

Think it’s hard to integrate philanthropy into your daily work operations? Think again. Read on.

Sample Social Media Data Sources

July 14th, 2009 by

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world.

Managing Issues to Protect Reputation & Build Brand Equity

July 13th, 2009 by

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some

How to Develop Successful Cause-Related Marketing Programs

July 13th, 2009 by

An expert offers 10 ways to make your next cause related marketing program a great success.

Bloggers Don’t Like Being Called Journalists

July 13th, 2009 by

New study reveals that blogging is becoming more mainstream and more influential for PR pros.