Archive: July 2009

Please follow these video links for PR News’ July 21 YouTube webinar.

A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important.

As the economy teeters from bad to worse, businesses big and small are all asking the same question: How can we soften the market’s blow and maximize success? Yet, in an ironic twist to the… Continued

Company: United Airlines Timeframe: March 2008-present In March 2008, Canadian band Sons Of Maxwell was on tour when one of its members, Dave Carroll, witnessed United Airlines baggage handlers tossing his guitar around recklessly. The… Continued

â–¶ Bloggers’ Credibility Soars: The oft-contentious relationship between traditional and social media appears to be warming up—at least, according to a study released by Context Analytics. The report, titled “The Power 50: Most Influential Blogs,”… Continued

PR advisers are positioned to do well throughout this difficult economy during which marketing dollars need to work harder than ever. In a nutshell, this is because our profession has the expertise to build brands… Continued

In June 2009, ÜBERCEO analyzed Fortune 100 CEOs’ participation in social media, only to find that said participation was sorely lacking in terms of exposure, connection or conversations. Among the findings: • Twitter: Only two… Continued

Senior management teams often get slapped with the control-freak label, and those who actually deserve the designation might be losing some sleep in this dawning of the social media era. Control—or the lack thereof—has been… Continued

1. Research: Know how people search online and how they talk online and work to ensure that programs (both reputational search and social search) use the right discoverable language. 2. Teamwork: Although reputational and social… Continued

Google’s search algorithm has become cyberspace’s secret sauce, having completely revolutionized the way businesses write for the Web, all while remaining a mystery to everyone except for a handful of the company’s programming wizards. As… Continued