Archive: June 2009

Social Media Drives Integration & Provides Measurement Solutions

June 19th, 2009 by

The emergence of social media as a core business function has created enormous opportunities for public relations and communications professionals to get a bigger piece of the organizational pie—an opportunity, to be sure, but one… Continued

What Do 12,000 Petition Letters on Twitter Mean to Apple?

June 17th, 2009 by

Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement.  Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just

Remember That Listening Equals Measuring

June 17th, 2009 by

Thanks to the duality of modern communications (organizations’ control being less than or, at best, equal to that of stakeholders), listening

Prepping for Interviews During a Crisis

June 16th, 2009 by

Knowing how to respond to the media when your company is in crisis mode is critical. Following are six best practices that will steer you toward the right course when facing the press during a… Continued

Finding the Right Media Hooks for a CSR Story

June 15th, 2009 by

When UPS executives set out to initiate aggressive media outreach around its various environmental endeavors, they decided to use the following nine stories as news hooks, upon which they could build their overall campaign message:… Continued

Handling The High-Profile Abramoff Case: A Lobbying Scandal  Becomes a PR Mess

June 15th, 2009 by

The first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared

Bankruptcy of Trust: Redefining Values to Safeguard Your Reputation

June 15th, 2009 by

Trust is at the core of every type of relationship, from friendships to marriages, so why wouldn’t it be central to the bond between stakeholders and businesses? Without this adhesive, so many aspects of organizational… Continued

Keys to Gaining Customers’ Trust Online

June 15th, 2009 by

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of… Continued

PR in the Unfriendly Skies: Pinnacle Air vs. Air France

June 15th, 2009 by

As someone who flies far more frequently than most, the recent spate of airline disasters has, needless to say, captured my attention. Within days of both the Air France disaster and the Colgan Air crash… Continued

Quick Study: Summertime Benefits; Compensating via Social Media; C-Level Votes for Web Ads; Innovation Investments a Must-Have

June 15th, 2009 by

â–¶ All Work and No Play Makes for Dull Summer, Study Finds: Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative staffing agency OfficeTeam.… Continued