The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’… Continued
Archive: June 2009
For Business Crises, Bad Press Doesn’t Fit the Crime
June 8th, 2009 by PRNEWSAccording to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the… Continued
As the Economy’s Value Falls, Communications Execs’ Stocks Rise
June 4th, 2009 by PRNEWSAll this talk of social media-driven integration and its subsequent empowerment of communications executives is all well and good, but does the numerical evidence support anecdotes of communications’ increased value? According to recent industry reports,… Continued
Communications Is Key to Mitigating Risks in Turbulent Economy
June 4th, 2009 by PRNEWSThe current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued
Public Blames Media Partially for Being Blindsided by the Recession
June 3rd, 2009 by PRNEWSAccording to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the… Continued
New Study: Companies Failing To Report Climate Change Impact
June 3rd, 2009 by PRNEWSClimate change-related disclosure continues to be weak or altogether nonexistent in SEC filings of global companies with the most at stake in preparing for a low-carbon global economy, according to two major studies released today… Continued
Despite the Recession, Execs Say CSR is Important
June 2nd, 2009 by PRNEWSAccording to the just released results of IBM’s second annual global corporate social responsibility of senior business executives, CSR still remains a priority. The problem is their ability to attain it. Nearly all of the 224… Continued
Quick Study: E-Mail Marketing’s Untapped Potential; CMOs’ Learning Curve; Big Brother at Work; Public Confidence Slides
June 1st, 2009 by PRNEWSâ–¶ E-Marketing’s Potential Real, But Unrealized: A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of… Continued
Measure the Impact of Your Twitter Efforts
June 1st, 2009 by PRNEWSPerhaps Carl Folta, executive vice president of corporate communications at Viacom, best sums up the essence of Twitter: “It’s all headlines,” he says. “It’s like a haiku.” Well, sort of. Twitter may not confine verbosity… Continued
SOCIAL MEDIA MEASUREMENT CHECKLIST
June 1st, 2009 by PRNEWSâ‘ 1. Identify audiences and publics. â‘ 2. Define objectives for each audience/public. â‘ 3. Define measurement criteria. â‘ 4. Define the benchmark. â‘ 5. Select measurement tools. â‘ 6. Analyze data, draw actionable conclusions… Continued