Archive: June 2009

Quick Study: PR Pros Dependent on Digital; Employees Fearful, Less Enthusiastic; Digital + Conventions; Biz & Social Issues

June 29th, 2009 by

â–¶ PR Pros Wired Up: Results of a recent study released by Global Alliance suggest that PR professionals worldwide are increasingly dependent on digital media. In addition, demonstrating the tangible value of public relations to… Continued

Bankruptcy of Trust: Redefining Values to Safeguard Your Reputation

June 29th, 2009 by

Trust is at the core of every type of relationship, from friendships to marriages, so why wouldn’t it be central to the bond between stakeholders and businesses? Without this adhesive, so many aspects of organizational… Continued

Keys to Gaining Customers’ Trust Online

June 29th, 2009 by

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of… Continued

Lessons From the Apple/Jobs Controversy

June 29th, 2009 by

Apple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of the financial crisis, Apple has gone against the grain, stirring up a… Continued

TORCHING THE COMPETITION

June 29th, 2009 by

Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics… Continued

Case Study: Lenovo’s Purchase of the IBM PC Division Prompts an Olympic-Size Re-Branding Effort

June 29th, 2009 by

Company: Lenovo Agency: Ketchum Timeframe: January 2007-2008 When Lenovo purchased IBM’s PC division in 2005, it was a Chinese company that flew under the radar of most of the world. However, its $1.25 billion acquisition… Continued

Agency Benchmarks Beget Best Practices

June 29th, 2009 by

As discussed in “Play to Win: Prove Your Worth (and Profit) as a Results-Oriented Agency” (see pages 1, 6), billing strategies are a key benchmark of an agency’s bottom-line success, but by no means is… Continued

Zeroing in on Your Universe of Online Influencers

June 29th, 2009 by

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get… Continued

The Art of Listening: Finding & Monitoring The Most Influential Online Conversations

June 29th, 2009 by

“From listening comes wisdom and from speaking, repentance.” So goes the old proverb, and nowhere is it more relevant than in social media. After all, with the vast number of online platforms enabling universally broadcast… Continued

Beware of Greenwashing Your Business

June 29th, 2009 by

Before you tag your company as green, be sure that you do a self-audit: Are you responsibly