Archive: June 2009

Trust is at the core of every type of relationship, from friendships to marriages, so why wouldn’t it be central to the bond between stakeholders and businesses? Without this adhesive, so many aspects of organizational… Continued

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of… Continued

Apple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of the financial crisis, Apple has gone against the grain, stirring up a… Continued

â–¶ PR Pros Wired Up: Results of a recent study released by Global Alliance suggest that PR professionals worldwide are increasingly dependent on digital media. In addition, demonstrating the tangible value of public relations to… Continued

As discussed in “Play to Win: Prove Your Worth (and Profit) as a Results-Oriented Agency” (see pages 1, 6), billing strategies are a key benchmark of an agency’s bottom-line success, but by no means is… Continued

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get… Continued

“From listening comes wisdom and from speaking, repentance.” So goes the old proverb, and nowhere is it more relevant than in social media. After all, with the vast number of online platforms enabling universally broadcast… Continued

According to Michael Lasky, partner with Davis & Glibert LLP, there are 12 rules agency executives should follow to ensure win-win agreements with their clients: 1. Write a “dear new client” letter. “This is the… Continued

Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued

Not all speech is created equally. Keynote addresses, press conferences, sermons, lectures, gossip—they definitely do not evoke the same response. While the higher profile forms of communication make all the headlines, don’t underestimate the potential… Continued