Archive: October 2008

RF|BINDER PARTNERS & DUNKIN’ DONUTS BREWING BRAND AWARENESS IN A HIGHLY COMPETITIVE ENVIRONMENT IT’S A DOG-EAT-DOG WORLD FOR COFFEE RETAILERS, AND IT WAS NO EXCEPTION FOR DUNKIN’ DONUTS. THE COMPANY ENJOYED A FOLLOWING OF LOYAL… Continued

CONE LLC & JOCKEY INTERNATIONAL INC. JOCKEY INTERNATIONAL LAUNCHES STOPSQUIRMING.COM AND JOCKEYUNDERWARS.COM JOCKEY IS AN ICONIC AMERICAN APPAREL BRAND, BUT BY 2007 IT WAS TIME TO LAUNCH A NEW BRAND POSITIONING EFFORT THAT TARGETED A… Continued

M BOOTH & ASSOCIATES AND I CAN’T BELIEVE IT’S NOT BUTTER! I CAN’T BELIEVE IT’S NOT BUTTER!–MEDITERRANEAN BLEND LAUNCH As American consumers increasingly embrace "all natural" and "organic" food trends, margarine brands—once lauded for being… Continued

SUSAN G. KOMEN FOR THE CURE & WEBER SHANDWICK THE STATE OF BREAST CANCER SMT/RMT TO ADVANCE PUBLIC UNDERSTANDING OF THE URGENCY OF GETTING SCREENED FOR BREAST CANCER AND SEEKING TREATMENT, SUSAN G. KOMEN FOR… Continued

LION BRAND YARN & CONVERSEON LION BRAND YARNCRAFT PODCAST LION BRAND YARN, ONE OF THE COUNTRY’S OLDEST HAND-KNITTING YARN COMPANIES, WANTED TO EXPAND ITS ONLINE PRESENCE AND PROMOTE A GREATER SOLIDARITY AMONG ITS TARGET AUDIENCE… Continued

SOUTHWEST AIRLINES NUTS ABOUT SOUTHWEST SOUTHWEST AIRLINES’ “NUTS ABOUT SOUTHWEST” BLOG HAS BEEN A DIGITAL DARLING EVER SINCE ITS INCEPTION BUT, NEVER ONE TO RIDE ON THE COATTAILS OF EARLY SUCCESS, THE AIRLINE’S PR TEAM… Continued

ONE LAPTOP PER CHILD AND RACEPOINT GROUP BRIDGING THE DIGITAL DIVIDE SOON AFTER THE LAUNCH OF ONE LAPTOP PER CHILD (OLPC), A NONPROFIT ORGANIZATION THAT MANUFACTURES AND DISTRIBUTES LOW-COST LAPTOPS TO CHILDREN IN DEVELOPING NATIONS,… Continued

RACEPOINT GROUP AND OLPC GIVE ONE GET ONE In 2005, MIT professor Nicholas Negroponte launched One Laptop per Child (OLPC), a nonprofit organization established to design, manufacture and distribute low-cost XO laptops for children in… Continued

ROGERS & COWAN AND QUAKECON TURNING THE QUAKECON 2007 “WOODSTOCK OF GAMING” INTO A GLOBAL PHENOMENON WIDELY REFERRED TO AS THE “WOODSTOCK OF GAMING,” QUAKECON IS THE LARGEST AREA NETWORK VIDEO GAME FAN APPRECIATION EVENT… Continued

ALLERGAN & CHANDLER CHICCO AGENCY “MOMENT OF TRUTH” OBESITY HEALTH EDUCATION CAMPAIGN ALLERGAN, THE MAKERS OF THE LAP-BAND ADJUSTABLE GASTRIC BANDING SYSTEM, SET OUT TO LAUNCH AN OBESITY HEALTH EDUCATION CAMPAIGN IN 2007 TO RAISE… Continued