Archive: October 2008

MCDONALD’S AND VPE PUBLIC RELATIONS MCDONALD’S EDUCATION INITIATIVE EMPOWERS HISPANIC COMMUNITIES MCDONALD’S HAS BEEN A CONTRIBUTOR TO THE CAUSE OF HELPING HISPANIC STUDENTS GRADUATE FROM COLLEGE SINCE 1985, BUT RESEARCH SHOWS THAT HISPANIC COLLEGE GRADUATION… Continued

AOL AOL TODAY The very nature of human interaction is changing, thanks to the evolution of communications platforms, and corporate leaders are feeling the pressure to evolve their methods of engaging employees accordingly. Despite its… Continued

LEXUS, FERRIS COMMUNICATIONS & SCHOLASTIC THE LEXUS ENVIRONMENTAL CHALLENGE In 2007, Lexus partnered with Scholastic to develop a national program entitled “The Lexus Pursuit of Potential” under the auto brand’s newly created philanthropy umbrella. The… Continued

OGILVY PR WORLDWIDE AND FM GLOBAL FM GLOBAL: MANAGING BUSINESS RISK AROUND THE WORLD ALTHOUGH FM GLOBAL, ONE OF THE WORLD’S LARGEST COMMERCIAL PROPERTY INSURERS, IS WELL KNOWN BY RISK MANAGERS AND THE INDUSTRY MEDIA,… Continued

HEWLETT-PACKARD, PORTER NOVELLI & THE BIVINGS GROUP HPWATCH: A SWISS ARMY KNIFE FOR MEASUREMENT AND EVALUATION LIKE MANY LARGE ORGANIZATIONS, THE HEWLETT-PACKARD IMAGING AND PRINTING GROUP’S (IPG) COMMUNICATIONS TEAM MUST REPORT TO NUMEROUS STAKEHOLDER GROUPS,… Continued

AIRTRAN AIRWAYS & CKPR AIRTRAN AIRWAYS GETS CHICAGOANS TO FLAMINGO TO FLORIDA IN FEBRUARY 2007, AIRTRAN AIRWAYS LAUNCHED A NEW FLIGHT SERVICE TO FIVE DESTINATIONS IN FLORIDA FROM CHICAGO’S MIDWAY AIRPORT. TO COMPETE WITH THE… Continued

SOUTH TEXAS VETERANS HEALTH CARE SYSTEM SOUTH TEXAS VHCS “GO FOR THE BLUE” WHOLESALE STREAMLINING IN 2006, SOUTH TEXAS VETERANS HEALTH CARE SYSTEM (STVHCS) WAS RANKED 130 OUT OF 139 AMONG THE DEPARTMENT OF VETERANS… Continued

ROCHE AND FLEISHMAN-HILLARD CEO BYLINED EDITORIAL REACHES CORPORATE AUDIENCE WITH PANDEMIC PREPAREDNESS MESSAGE HOFMANN-LA ROCHE INC. (ROCHE) CEO GEORGE ABERCROMBIE SAYS THAT ONE THING KEEPS HIM UP AT NIGHT: THE FEAR THAT A DEADLY PANDEMIC… Continued

JETBLUE AIRWAYS JETBLUE AIRWAYS’ OPERATIONAL CRISIS OF FEBRUARY 2007 IIn what quickly became compared to an air-travel version of the Valentine’s Day Massacre, hundreds of JetBlue passengers were stranded on the John F. Kennedy International… Continued

BSS, PARKER & PARKER AND PULSE COMMUNICATIONS BLUESCOPE TANK A DAY CHALLENGE BLUESCOPE STEEL (BSS), A STEEL PRODUCER THAT IS HEAD QUARTERED IN AUSTRALIA, WANTED TO LAUNCH A NUMBER OF INITIATIVES THAT WOULD MINIMIZE WATER… Continued