Archive: October 2008

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Five Ways to Get Great ROI in Media Relations Research

October 1st, 2008 by

While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis… Continued

How To…Communicate Your CSR Commitments

October 1st, 2008 by

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued

Verbatim: A Glimpse Into The Mind Of The Executive

October 1st, 2008 by

When asked by the PR News/Cision Social Media Survey to describe their perceived value of the blogs and online forums they have created as compared to those they visit/engage with, respondents gave the following verbatim… Continued