BLOG

SOUTHWEST AIRLINES

NUTS ABOUT SOUTHWEST

SOUTHWEST AIRLINES' "NUTS ABOUT SOUTHWEST" BLOG HAS BEEN A DIGITAL DARLING EVER SINCE ITS INCEPTION BUT, NEVER ONE TO RIDE ON THE COATTAILS OF EARLY SUCCESS, THE AIRLINE'S PR

TEAM KNEW IT NEEDED TO KEEP THE BLOG FRESH IN ORDER TO KEEP IT RELEVANT. SO, OVER THE COURSE OF THE PAST YEAR, THE EXECS RAMPED UP THE BLOG'S PRESENCE TO INCLUDE THE LATEST AND

GREATEST SOCIAL MEDIA FEATURES.