RE-BRANDING/RE-POSITIONING

RF|BINDER PARTNERS & DUNKIN' DONUTS

BREWING BRAND AWARENESS IN A HIGHLY COMPETITIVE ENVIRONMENT

IT'S A DOG-EAT-DOG WORLD FOR COFFEE RETAILERS, AND IT WAS NO EXCEPTION FOR DUNKIN' DONUTS. THE COMPANY ENJOYED A FOLLOWING OF LOYAL CUSTOMERS, BUT THE BUSINESS WORLD STILL

VIEWED IT AS A LOCAL DOUGHNUT CHAIN, RATHER THAN THE WORLD'S LARGEST RETAILER OF HOT AND ICED COFFEE.