Archive: October 2008

Using Twitter to Join the Conversation

October 30th, 2008 by

Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing… Continued

Measuring Social Media Efforts: How & Why You Need to Do It

October 30th, 2008 by

Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s… Continued

Carbon Conscious City Creates Green Aura Through ‘Protection Action’

October 29th, 2008 by

The City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market… Continued

Seven Ways to Get the Media Attention You Deserve

October 29th, 2008 by

Tackling the complexities of media relations can be a taxing proposition. But it doesn’t have to be that way if you follow these guidelines: 1) Retain qualified help. Media relations is more complex that it… Continued

Did You Know?

October 27th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. More than four in 10 nonprofit employers (42%) see recruiting and hiring talent as a top human resource concern. 2. Many companies… Continued

Media Relations Damage Control: How to Prevent Your Interview From Becoming a Mess

October 27th, 2008 by

Forget the old saying about things being "beyond control." As PR professionals, you know this is a rule not to heed seriously given what you go through every day. Following are some measured steps to take with… Continued

Evolving Notions of Corporate Responsibility: Seizing the Next Horizon

October 27th, 2008 by

All the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community.  But once again, quite a bit of emphasis is focused on… Continued

How to Get Journalists to Pay Attention to Your Press Release

October 27th, 2008 by

How do I make journalists pay attention to my press release? Every public relations practitioner asks this question. Most find the answer in tight, informative copy. An unhappy few attempt to find the answer in… Continued

Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled

October 27th, 2008 by

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today… Continued

Quick Study: Boomers Want Careers With Impact; Small Biz Still Giving; Consumers Anxious About Fed Bailout

October 27th, 2008 by

*Boomers Desire Meaningful Jobs: A national survey released by MetLife Foundation and Civic Ventures finds that half of nonprofit employers actually see Boomer workers as highly appealing, with an additional 39% finding them moderately appealing.… Continued