PODCAST /VIDEOCAST

LION BRAND YARN & CONVERSEON

LION BRAND YARNCRAFT PODCAST

LION BRAND YARN, ONE OF THE COUNTRY'S OLDEST HAND-KNITTING YARN COMPANIES, WANTED TO EXPAND ITS ONLINE PRESENCE AND PROMOTE A GREATER SOLIDARITY AMONG ITS TARGET AUDIENCE BY

MAKING DIGITAL CONTENT AVAILABLE TO KNITTERS AND CROCHETERS.

WORKING WITH CONVERSEON, THE TEAM DECIDED TO LAUNCH A PODCAST SERIES TO APPEAL NOT JUST TO THE "KNITTERATI," WHO ARE ALREADY ENGAGED IN SOCIAL MEDIA, BUT ALSO TO LESS-TECH-

SAVVY LION BRAND CONSUMERS AS WELL.