Archive: October 2008

*Consumers Crave Social Interaction: According to the findings of the 2008 Cone Business in Social Media Study, nearly 60% of Americans interact with companies on a social media Web site, and one in four interact… Continued

Seven Things You Will Learn in This Week’s Issue of PR News 1. Communications-related programs are among the most popular for students abroad. 2. Customer service is a great way to demonstrate ROI of online… Continued

Like it or not, the media–and business–landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their… Continued

Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn’t broken through the measurement front–yet. The survey, which… Continued

For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If  you value the blogosphere, [it’s imcumbent upon you to do so,"] says Michael… Continued

For other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart… Continued

ANNIVERSARY CAMPAIGN PC Magazine & Rosen Group PR–PC Magazine 25th Anniversary: TO COMMEMORATE 25 YEARS, PC MAGAZINE TEAMED UP WITH THE ROSEN GROUP TO INCREASE MEDIA IMPRESSIONS AND ENGAGE ADVERTISERS. THE TEAM HOSTED A SPECIAL… Continued

WEBER SHANDWICK 2007 MARKED THE BEST YEAR IN WEBER SHANDWICK’S HISTORY, THANKS IN LARGE PART TO THE AGENCY’S ABILITY TO MAKE A SUCCESSFUL PUSH TOWARD BEING A MORE GLOBAL BUSINESS. WITH MULTINATIONAL CLIENTS INCLUDING UNILEVER,… Continued

MWW GROUP AS PUT FORTH BY CEO MICHAEL KEMPNER, THE RALLYING CRY FOR STAFFERS AT THE MWW GROUP IN 2007 WAS “INNOVATE, INSPIRE AND LEAD.” THIS MANTRA IMBUED THE AGENCY WITH THE URGENCY AND PASSION… Continued

MAKOVSKY + COMPANY 2007 WAS A BANNER YEAR FOR MAKOVSKY + COMPANY THANKS TO, AMONG OTHER EFFORTS, ITS EXECUTIVES’ CONTRIBUTION OF INTELLECTUAL PROPERTY TO THE PR PROFESSION. FROM SPONSORING A NATIONAL RESEARCH STUDY AND PRODUCING… Continued