Quick Study: Consumers Want to Socialize With Companies; Revenue Potential Falls Short; Biz Travel Spending a Mixed Bag

*Consumers Crave Social Interaction: According to the findings of the 2008 Cone Business in Social Media Study, nearly 60% of Americans interact with companies

on a social media Web site, and one in four interact more than once a week. This news should serve as further evidence that companies' key stakeholders are online, and they want

to socialize with organizations and brands on digital platforms.