Archive: October 2008

A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a 6.6 on a one-to-10 credibility… Continued

The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.  More than half (52%) of Americans feel companies should maintain… Continued

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued

*All That’s Fit to Print: A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a… Continued

PR News will honor the finalists in this year’s awards program on Dec. 4 at the National Press Club in Washington DC. For info on the event go to https://www.prnewsonline.com/awards/nonprofit/html. Advocacy Campaign & Fundraising AAA… Continued

Seven Things You Will Learn in This Week’s Issue of PR News 1. 91% of journalists use search engines to research stories. 2. 85% of American consumers say they have a more positive image of… Continued

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued

Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google… Continued

Forget the lawn signs, campaign buttons and bumper stickers. The internet and more specifically, social networks are providing a compelling and persuasive platform for this year’s presidential candidates to lure and rally prospective voters. Each… Continued

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey,… Continued