A Turbulent Courtship: PR And Legal Must Embrace Love In The Time Of Litigation

What do lawyers and public relations professionals have in common? A lot, as it turns out. For starters, both serve to protect their clients and prevent damages, both in terms

of financial and reputational capital. Ironically, though, both historically have suffered harsh public judgment of their characters (deservedly or not), and subsequently have

been marginalized as spin doctors and necessary evils.