Archive: October 2007

Winner: Ink, Inc. Campaign: Freedom Is Not Free The Mission: Freedom Is Not Free, a nonprofit organization that raises money for wounded vets, needed to increase the dollar-value of donations received at a pace that… Continued

Winner: Aveeno and Ogilvy PR Campaign: Aveeno Positively Ageless Fountain of Youth The Mission: With a new line of anti-aging facial care products hitting a very competitive market segment, Johnson & Johnson’s Aveeno brand needed… Continued

Winner: Procter & Gamble and Fleishman-Hillard Campaign: Las Serenatas de Tide/Tide Thank You Serenades The Mission: Procter & Gamble executives wanted to increase the Tide brand’s penetration among Hispanic laundromat users in Los Angeles. The… Continued

Winner: LEGO and Flashpoint PR Campaign: Expect the Unexpected: Re-Launching the Consumer Innovation Revolution the LEGO Way The Mission: After re-emerging from a financial morass, LEGO decided in early 2005 to reinvigorate its brand after… Continued

Winner: Goodyear and Coyne Public Relations Campaign: Hello My Name Is … The Launch of a New Goodyear Blimp The Mission: The Goodyear blimp has been a sky-high staple of events and celebrations for more… Continued

Winner: Reynolds Consumer Products and Manning Selvage & Lee Campaign: Grillaxation 2006 The Mission: Reynolds Consumer Products wanted to bring Reynolds Wrap Foil out of the kitchens and into picnic baskets. The Strategy: Enlisting Manning… Continued

Winner: Johnson & Johnson Pharmaceutical Services Campaign: The PharmaFrontier The Mission: The PharmaFrontier, Johnson & Johnson’s (J&J) internal magazine for the global research and development unit, needed to build community among R&D employees in a… Continued

Winner: KFC and Weber Shandwick Campaign: KFC Face from Space The Mission: Already a ubiquitous brand in such far-flung corners of the Earth as South Africa, the Czech Republic and Australia, KFC needed to communicate… Continued

Winner: CCG Investor Relations and Red Lion Campaign: Red Lion Roars Again – Restoring Luster to the Red Lion Brand The Mission: After numerous owner changes, Red Lion wanted to position itself as a more… Continued

Winner: University of Maryland, Baltimore Campaign: Maryland Magazine The Mission: The University of Maryland, Baltimore, wanted to jazz up its annual research and scholarship publication, Maryland magazine, with special coverage of the university’s bicentennial. The… Continued