Financial/Investor Relations

Winner: CCG Investor Relations and Red Lion

Campaign: Red Lion Roars Again - Restoring Luster to the Red Lion Brand

The Mission:

After numerous owner changes, Red Lion wanted to position itself as a more up-scale hotel, competitive with brands such as Marriott, Hilton, Four Points by Sheraton and Crowne

Plaza.

The Challenge:

Red Lion had a low trading volume on Wall Street and consequently had problems attracting institutional investors and retail brokers.