Winner: Johnson & Johnson Pharmaceutical Services
Campaign: The PharmaFrontier
The PharmaFrontier, Johnson & Johnson's (J&J) internal magazine for the global research and development unit, needed to build community among R&D employees in a
global context, and to catalyze innovation and partnerships between leading scientists.
The team responsible for The PharmaFrontier, led by Seema Kumar, Ernie Knewitz and Frederik Wittock of the global R&D communications department, employed the following key
strategies to achieve their goals:
- Developed a partnership with the internal Communications Council, the senior-level Executive Advisory Board and a professional external editorial team to ensure a targeted
editorial focus and a consistent thematic approach;
- Incorporated various committees' views and feedback from employees and scientists;
- Rolled out marketing campaigns pre- and post-distribution to alert employees to upcoming issues and give them access to live links to articles.