Winner: KFC and Weber Shandwick
Campaign: KFC Face from Space
Already a ubiquitous brand in such far-flung corners of the Earth as South Africa, the Czech Republic and Australia, KFC needed to communicate news of its new global logo the
Given the diverse and widespread nature of the target audience (any global citizen who enjoys fried chicken every now and then), communications execs would need one overarching
theme to which everyone could relate, regardless of culture or language.