Winner: Warschawski Since its founding in 1996 by PR/marketing veteran David Warschawski, the firm bearing his name has grown into one of the most viable operations in the industry. Last year in particular was a… Continued
Archive: October 2007
Research & Measurement
October 15th, 2007 by PRNEWSWinner: American Society of Plastic Surgeons & KDPaine & Partners Campaign: Using Content Analysis to Demonstrate Efficacy and Formulate PR Objectives The Mission: The American Society of Plastic Surgeons (ASPS) wanted its public relations department… Continued
Public Service Announcement
October 15th, 2007 by PRNEWSWinner: Ogilvy Public Relations Worldwide for the Centers for Disease Control and Prevention Campaign: Screening Saves Lives: Building Awareness. Engaging Communities. Leveraging Partners. The Mission: Since 1999, Ogilvy Public Relations Worldwide has worked with the… Continued
Satellite Media Tours
October 15th, 2007 by PRNEWSWinner: Siemens Medical Solutions, Coyne Public Relations & Medialink Campaign: Bringing Healthcare into the 21st Century The Mission: To build awareness of the importance of having electronic medical records in hospitals, Siemens Medical Solutions wanted… Continued
Re-Branding/Re-Positioning
October 15th, 2007 by PRNEWSWinner: Dow Chemical Company and GolinHarris Campaign: Fulfilling the Promise of ‘The Human Element’ The Mission: The chemical industry’s reputation has eroded in recent decades as stakeholders’ trust falters amidst political, environmental and social concerns.… Continued
Public Affairs
October 15th, 2007 by PRNEWSWinner: Nestlé (Malaysia) Berhad Campaign: Nestlé, Nourishing Malaysia Showcase The Mission: To combat increasing consumer concern about the rise in lifestyle diseases in Malaysia, Nestlé Berhad communications execs wanted to showcase the company’s products that… Continued
Product Launch
October 15th, 2007 by PRNEWSWinner: Heineken USA and Manning Selvage & Lee Campaign: Heineken Premium Light: Trading Up to a New Level of Luxury The Mission: In 2006, Heineken executives decided to do something they hadn’t done in the… Continued
Podcast/Video
October 15th, 2007 by PRNEWSWinner: Greater Philadelphia Tourism Marketing Corporation (GPTMC) Campaign: SoundAboutPhilly Podcast Tours The Mission: Thanks to a one-year, $350,000 grant from The Pew Charitable Trusts, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) had the financial backing… Continued