Archive: October 2007

By Sydney Ayers “No one expects the Spanish Inquisition.” Yes, this line is from a Monty Python skit, and devotees know this particular skit had cast members representing priests from the Inquisition showing up at… Continued

Company: Oceana Agency: The Wade Group Timeframe: 2005-2006 A world without dolphins would be a sad one indeed; that tragic possibility might have crystallized into reality had Oceana, an international marine conservation and advocacy group,… Continued

*The Stars Have Aligned … Sort Of: New survey findings reveal that, in the opinion of surveyed high-net work investors and financial advisors, corporate board members are too closely aligned with the interests of executive… Continued

In tandem with this week’s feature on implementing effective Web-based surveys, additional attention should be taken to determining the best analytical techniques, as a poorly thought-out choice could completely negate the results’ validity. Here, with… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. According to recent survey results, the interests of corporate boards are too closely aligned with those of management. 2. When planning a… Continued

With the explosion of consumer-generated media, citizen journalists and consumer empowerment, opinion research is becoming an increasingly important building block of communications strategies. It is often the best way to take the pulse of your… Continued

How about this for irony: There are innumerable best-practices lists, training sessions and seminars about how to get the media to tell your story your way, yet university- trained journalists are schooled in the complete… Continued

Yes, you’re curious about using social media tools in your campaign. But is there a way to do it without emptying your company coffers? There sure is.

In the first part of this article, I commented on the role of key thinkers and their ideas which shaped the public communications profession for the past century. Now for those of you who fight… Continued

Company: Allstate Foundation Agency: Weber Shandwick and Street Factory Media Timeframe: 2005-present What’s the #1 killer of teens in the U.S.? According to the Center for Disease Control, the National Highway Traffic Safety Administration and… Continued