Winner: Aveeno and Ogilvy PR
Campaign: Aveeno Positively Ageless Fountain of Youth
With a new line of anti-aging facial care products hitting a very competitive market segment, Johnson & Johnson's Aveeno brand needed some killer buzz to get consumers
interested in their new "Positively Ageless" products.
After tapping Ogilvy Public Relations Worldwide for help, the communications team came up with a completely outside-the-box teaser for the January 2007 launch: an online
experience created by Julian Beever, the British street artist whose skills have earned him the alias of "Pavement Picasso.