Online Communications

Winner: Aveeno and Ogilvy PR

Campaign: Aveeno Positively Ageless Fountain of Youth

The Mission:

With a new line of anti-aging facial care products hitting a very competitive market segment, Johnson & Johnson's Aveeno brand needed some killer buzz to get consumers

interested in their new "Positively Ageless" products.

The Hook:

After tapping Ogilvy Public Relations Worldwide for help, the communications team came up with a completely outside-the-box teaser for the January 2007 launch: an online

experience created by Julian Beever, the British street artist whose skills have earned him the alias of "Pavement Picasso.