Seven Things You Will Learn In This Week’s Issue Of PR News 1. Agency communicators should be consultants, not practitioners. 2. The most influential Web sites you’ve never heard of are out to change the… Continued
Archive: June 2007
Listen Up: The Blogosphere’s Golden Boy Schools PR On Digital’s Inside Track
June 18th, 2007 by PRNEWSWhen Robert Scoble, former member of the Channel 9 MSDN team (Microsoft’s discussion forum used to promote conversations among Windows users), announced he would be leaving the corporation to join Podtech.net as VP of media… Continued
The Agency Revolution: Get On Board, Or Be Tossed Over Board
June 18th, 2007 by PRNEWSThe current business environment’s impact on corporate communications is obvious, prompting an impetus for communications executives to integrate their function into the overall business strategy to definitively contribute to bottomline business results. But what of… Continued
Tip Sheet: Whatever Happened To Integrated Marketing Communications?
June 11th, 2007 by PRNEWSIt’s about connectivity.” “It’s about functions linking together.” “It’s about consumers.” “It’s about stakeholders.” No wonder Integrated Marketing Communication isn’t working: People can’t agree on the definition. Given even a vague characterization, most businesspeople would… Continued
Case Study: Staying In SYNC: TV Guide’s Internal Newsletter Keeps Employees Connected
June 11th, 2007 by PRNEWSCompany: Gemstar-TV Guide Timeframe: May 2005-present What’s the point of a newsletter? To communicate. But what exactly is it you want to communicate? How? And to whom? These are questions faced by communications professionals industry-wide… Continued
Quick Study: The Most Dangerous Job In The C-Suite; Facebook’s Face Lift; New Blog Technologies; Online Media Pay Day
June 11th, 2007 by PRNEWSIn Case You Missed It: In honor of evolving with the changing times, Quick Study will under-go a subtle makeover to help you get the best possible return on your time and energy. As industry… Continued
Charting The Industry: Media Relations Survey Results: Internal Tracking, Or No Tracking At All?
June 11th, 2007 by PRNEWSLast month, PR News conducted a survey of communications professionals to gauge their media relations practices, from measurement to the outsider partners they use. With over 700 respondents, the results uncovered a few key findings:… Continued
Did You Know?
June 11th, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. The CMO is the most dangerous job in the C-Suite. 2. Blogging from your cell phone is the latest cyber trend. 3.… Continued
Gone To (Google) Hell: Resurrecting A Reputation When The Devil’s In The Digital
June 11th, 2007 by PRNEWSPicture this: You are sitting at your desk. It’s half-past midnight. You can’t sleep, so you’ve decided to engage the Internet in a rhetorical game of Google-stalking. You type in names of long-lost friends and… Continued
Innovation As The Key To Success? Yes, If Communicators Lead The Way
June 11th, 2007 by PRNEWSIf you translate the game of poker into a PR dialect, this would be the breakdown: You are the dealer, and your shareholders are the “others” situated around the table, peeking over their own cards… Continued