Seven Things You Will Learn In This Week's Issue Of PR News
1. The CMO is the most dangerous job in the C-Suite.
2. Blogging from your cell phone is the latest cyber trend.
3. 61% of surveyed execs track and quantify PRpractices internally, but a troubling 12% don't measure PR at all.
4. The best way to protect your reputation online may be to do nothing at all.
5. Knowing the nuanced language of senior management - CRM and DMAIC - is key to getting the ear of the CEO.
6. There are no fewer than 10 key questions to ask before initiating an integrated marketing communications campaign.
7. When writing an internal newsletter, make note of all articles tied to future dates. You may need to come back after the fact and change it from future to past tense.